South Korea

LSH Auto’s local operations in Korea are delivered via three trusted entities – Han Sung Motor Co., Han Sung Motors Ltd., and Star Motor Co. The three entities comprise 53 outlets across 12 major cities.

The Korea operation was launched in 1985 in Seoul, then widened its reach to key cities including Busan (1998), Daejeon (1999), Incheon (2000), Suwon (2004), Seongnam (2007), Ulsan (2011), Wonju (2012), Sooncheon (2015), Ansung (2016), Chooncheon (2018), and Yongin (2018). These dealerships were the first to introduce Mercedes-Benz in each of these cities.

The Korea entities own state-of-the-art facilities, such as the flagship Cheongdam location in Seoul, which is Mercedes-Benz’s first digital showroom in the world.

The South Korea business delivers a full spectrum of products and services, including:

• New passenger car sales (Mercedes-Benz, Mercedes-Maybach, Mercedes-AMG, and Mercedes-EQ)
• Certified pre-owned car sales (Mercedes-Benz certified and Han Sung certified)
• After-sales services including repairs, maintenance, and bodywork & paint
• Automotive financing and leasing services (in partnership with Mercedes-Benz, banks, and other institutions)
• Han Sung Motor Exclusive Extended Warranty services
• The Mercedes Cafe by Hansung in Cheongdam, Seoul
• Dedicated showroom and service centre for EQ